Consider this. How do you typically begin your hunt for a new product? You probably go to Amazon’s marketplace, enter the most important term, and click; instantly, millions of options appear. Over 60% of shoppers start their product research on Amazon, so it’s clear that companies want to take use of the site to expand their customer bases, increase sales, and build name recognition.
However, what many stores don’t know is that Amazon product pages need regular updates. A “set it and leave it” approach will not get you far on the platform. In addition to the many preparations that must be made before a product may be listed on Amazon, sellers also have a lot of work to perform after their listing has gone live.
If any part of a listing fails to fulfill Amazon’s rules over time, Amazon may conceal the listing, deactivate it, or even suspend your account entirely until the problem is fixed. Customers on Amazon won’t be able to search for or locate your goods if the listing has been suppressed, costing you money every hour it’s down until it’s rectified.
In this post, we’ll explain in detail how to undelete a hidden Amazon listing and take precautions to ensure it doesn’t happen again.
- Why does a product become hidden from sale on Amazon?
- What can I do to restore hidden ads?
- What happens if my ad is mistakenly reported as spam?
- What Consequences Does a Blocked Amazon Listing Have for a Seller?
- How Do I Reactivate My Amazon Listing?
- Avoiding Amazon’s Listing Suppression?
- A Final Thought
Why does a product become hidden from sale on Amazon?
When a product listing doesn’t exactly meet Amazon’s strict criteria, Amazon may choose to remove it from sale. Amazon claims that the purpose of these suppression principles is to make it simpler for customers to browse, read reviews, and make purchases. Sellers should provide all necessary facts and information about their products in their listings to avoid Amazon removing them.
Suppressed listings often result from the following instances of missing or inadequate information:
Any advertisement for a product that doesn’t have a primary picture.
Listings (with the exception of those for clothing, books, and shoes) that don’t include a thorough explanation of the item for sale.
Any article of apparel or accessory having a name that exceeds 80 characters.
Lists of goods that don’t fit well into any preexisting category.
What can I do to restore hidden ads?
Suppressed listings may be easily identified and corrected by vendors. The challenge is that this requires regular seller attention to their listings to maintain accuracy and functionality.
How to restore a hidden Amazon listing in 5 easy stages
The ‘Manage Inventory’ option is included in the Inventory section of Seller Central.
- A ‘Suppressed’ button will appear if you have any hidden listings. Having no ‘Suppressed’ items means that your listings are up and running smoothly.
- A ‘Suppressed’ button may appear; if so, pick the required product listings by clicking it.
- Add missing details to listings or upload missing images by selecting “Manage Images” from the listing edit menu. There is a summary page for every product on Amazon that details any problems with suppression or quality.
- Click “Save and Finish” after you’re done fixing the problems.
What happens if my ad is mistakenly reported as spam?
Even if you’re certain that your listing complies with Amazon’s guidelines, it’s possible that it might be hidden if it contains an accidentally forbidden claim. The purpose of Amazon’s banned claim standards is to protect customers by preventing dishonest or misleading product descriptions, however sometimes Amazon’s algorithm may mistakenly identify specific claims or phrases. There are two basic methods for sellers to be alerted of misclassified suppressed listings, depending on the nature of the problem: Remaining Stock and Reports on Progress.
Product Stuck in Transit
When an ASIN is deemed Stranded Inventory, Amazon will no longer sell it. ‘Stranded Inventory’ is a section of the ‘Manage Inventory’ menu. Amazon will include the stranded cause, such a missing attribute or a wrongly reported disallowed claim, on the Stranded Inventory page. The sellers have two options: appeal or correct the problem.
Reports on Performance
When an ASIN is identified as having a performance problem, a Performance Notification is provided to the seller. Either Amazon will no longer provide the product detail page or sellers will get an error message that must be resolved before sales can resume. Sellers are required to produce a POA that addresses the Root Cause, Corrective Actions, and Preventative Actions of any Performance Notifications that have been received.
What Consequences Does a Blocked Amazon Listing Have for a Seller?
Suppressing a listing on Amazon implies that it will no longer appear in relevant search results on Amazon. Reasons for this include, but are not limited to, exorbitant costs, unfavorable customer reviews, or misleading product descriptions. Suppressing a product listing may not seem like a huge thing, but it may have a major effect on an Amazon vendor’s earnings.
To begin, sales might be lost if a listing is hidden and not viewed by prospective buyers.
Second, the purchase box price of suppressed items is often lowered, resulting in fewer sales and less revenue.Last but not least, having listings that have been suppressed may have a negative impact on a seller’s IPI score, search rankings, and overall shop performance, making it very challenging to operate a successful Amazon business.
How Do I Reactivate My Amazon Listing?
If your listing has been removed for whatever reason, you must act immediately to reinstate it.
The first thing to do is to check the suppressed listing report in Seller Central to see what caused the suppression.
- Instructions for accessing the unpublished Amazon report:1. Go to Seller Central and sign in
- Access this menu by selecting Inventory > All Inventory
- Choose to Look for Blocked or Inactive Listings
- Choose Search Suppressed from the “Fix Your Products” menu.
- Get the report on Hidden Ads here.
Now that you know which listings were removed and why, you may take steps to restore them.
To manage all of the stock in your vendor account, go to the Inventory menu.
From the drop-down option, choose Suppressed.
Fix your goods page displays all hidden listings; using Attribute, you can narrow your search to a certain problem category.
You may restore a hidden listing in one of two ways:
You may either insert the missing information into the blank cells or pick it from the drop-down menu and then click “Save” to restore the hidden entries in the Issue(s) to repair column.
As an alternative to fixing the suppressed listings in the editable grid (Option A), you may click Edit and proceed to the Edit product details page to make the necessary changes. When you go to Edit product info and there are certain facts missing, you’ll get a notice explaining the situation.
Avoiding Amazon’s Listing Removal Policy
You may, thankfully, take steps to protect your listing from being hidden from search results. First, check that all of your product details are up to date and correct. The second piece of advice is to listen to your customers and act on any constructive criticism. Finally, always be on the lookout and make regular visits to your Amazon seller Central dashboard.
Conclusion
It’s difficult to sell items on Amazon. The seller has a lot on their plate when maintaining their own brand, including marketing, logistics, and case management. Then there’s the added stress of keeping an eye on Amazon goods listings and fighting against pirated vendors.
The marketing and logistics of selling on Amazon, as well as the constant upkeep of your listings, may be greatly reduced by teaming up with a reliable Amazon Wholesale Seller or Amazon Seller Consultant. SAECOM FBA PRO simplifies Amazon seller administration so that companies may concentrate on making great items and running successful businesses.
